CX & UX Strategist · Antwerp

Pieter
Van den
Keybus

I help organisations build better digital experiences — user-centred, strategy-driven.

Get in touch → View my work

Profile at a glance

10+ years UX/CX experience
2 active roles
Founder — Uflow, Antwerp
Advisory Board — Kom op tegen Kanker

About

Strategy that starts with people

I'm Pieter Van den Keybus, a CX and UX strategist based in Antwerp, Belgium. Through my consultancy Uflow, I help organisations design user-friendly digital products and customer-centred services.

With over ten years of experience in UX research, service design and digital strategy, I work across a diverse portfolio — from Belgian companies to international organisations.

My approach combines qualitative user research with strategic insight — always focused on concrete, actionable recommendations that make a real difference for users and organisations alike.

U
Uflow — UX/CX Consultancy Founder and managing consultant. Strategic UX/CX guidance for Belgian and international organisations.
K
Kom op tegen Kanker Strategic advisory board member. Contributing to digital strategy and communications.

Expertise

What I do

My work sits at the intersection of user research, strategy and digital product design.

01

UX Research & Strategy

From exploratory user research to strategic UX roadmaps. I map user needs and translate them into concrete recommendations for product and service teams.

In-depth interviews Usability testing UX audits Journey mapping UAT
02

CX Strategy & Consultancy

I help organisations design a coherent customer experience — from first contact to after-sales. Strategically anchored, operationally actionable.

CX vision Journey optimisation Stakeholder management KPI frameworks
03

Digital Product Design

From concept to prototype: I guide digital product teams in designing intuitive interfaces and solid information architectures.

Wireframing Prototyping Information architecture Design systems
04

Advisory & Governance

Strategic guidance for boards and management on digital transformation, customer-centricity and UX governance.

Advisory board Governance C-level presentations

Work

Selected engagements

A selection of recent collaborations and clients.

Uflow.be
UX/CX consultancy — full client portfolio
RoleFounder
Websiteuflow.be
→
Kom op tegen Kanker
Strategic advisory board
RoleAdvisory Board Member
Websitekomoptegenkanker.be
→

Contact

Let's connect

Interested in working together or just want to say hello? Reach out via email or LinkedIn.

Send a message →

Location

Antwerp, Belgium
Available for projects across Belgium and Europe.

Languages

Dutch · English · French

Availability

Get in touch for information on availability and rates.